Nature-inspired strategic planning for individual and organizational success.
Jade Rabbit is a strategic planning service provider for organizations and individuals, focused on driving growth and success. They offer tailor-made strategies considering the unique needs of each client, from start-ups to established non-profits. Jade Rabbit's approach is inspired by nature—deeply rooted in sustainability and equity.
Primary Logo
The Jade Rabbit logo was designed to embody curiosity, innovation, and trustworthiness. It subtly suggests elevation without being pompous, intelligence without arrogance, and an element of intrigue without being overbearing.
Color Palette
Jade Rabbit’s brand colors are rooted in their purpose and values. Dark Moss and Burnt Umber represent the earth's fertile soil, a nod to their focus on land stewardship. Mint adds a sense of renewal, mirroring their innovative strategies. Goldenrod, akin to the sun, signifies the energy and passion they infuse into their work. Mauve illustrates their creative approach to planning. Dark Umber, a dependable color, is primarily used for text, reinforcing their trustworthy reputation in the industry. These hues collectively shape their visual identity, making them a recognizable force in the realm of agricultural strategic planning.
Type Styles
Jade Rabbit’s brand display typeface is Aesop. A stand-out choice specifically for hero messaging. The Aesop font is a versatile blend of modern and classic aesthetics. Its detailed craftsmanship allows adaptability across various applications, making it ideal for expressive uses. The characterful nature of Aesop captivates audiences, ensuring impactful visual communication.
Illustrations
Complementing the brand logo, these illustrations adopt a similar aesthetic that is both distinctive and harmonious. The style of these illustrations mirrors the simplicity and elegance of their logo, creating a consistent visual language across all brand elements. The synergy between the logo and the illustrations helps reinforce brand recognition, while also subtly underlining their commitment to sustainability and agricultural awareness.
